There are over 35,000 MSPs in North America1. How do you differentiate yours from the competition?
From a marketing perspective, one answer is video. When used and leveraged correctly, video marketing can:
- Keep your brand in front of customers and prospects
- Help your website attract and convert leads
- Help you stay discoverable online and boost your SEO
- Help you concisely articulate your value
- Keep you up on the latest marketing trends, especially in social media
Video marketing has steadily increased in popularity over the years. With 54%2 of your customers preferring videos over all other forms of content, it’s time for MSPs to take advantage of this tactic. We describe five key advantages to using video in your marketing here.
1. Stand Out From Other MSPs
From our experience, most MSPs do not leverage video at all today. By providing educational, helpful, or entertaining content in video format, you’re already a step ahead of your competition.
Strategically using video on both your website and social media puts you in front of customers who may not have been aware you can provide them with a product, solution, or service they need. An eye-catching video is easy for a potential customer to click on, watch, and share, and it instills your brand in their consciousness. Building brand awareness is the first step toward generating more (and more qualified) leads for your MSP business.
2. Make Your MSP Website a Marketing Machine
Most MSPs we know have put significant time and effort into their websites. Yet, they’re unhappy with the amount of leads flowing in, and they don’t know how to fix it. This is one area where video can help.
Including a video on a landing page can boost conversion rates by 80%3. Video compels people to stay, watch, and learn. Hubspot reports that 90% of users say that product videos are helpful in the decision process3.
Not sure where to start? Here are some common website videos for MSPs:
- Testimonial videos
- Explainer videos
- Tutorial videos
- Demonstration videos
Once you’ve got a video on your website, it will aid the rest of your marketing efforts. Just including the word “video” in an email subject line increases open rates by 19%3.
3. Boost Your SEO (Even Locally!)
While most MSPs focus their sales efforts locally and/or regionally, many neglect their local SEO presence. Unlike traditional (non-local/national) SEO, local SEO focuses on ensuring you get found by people searching your target keywords in your region.
Ensuring your local SEO efforts are on point can mean big, quick gains in website traffic and inbound leads – especially since hardly any MSPs are doing this!
While there’s a lot to know about SEO, you don’t have to be a wiz to take advantage of video for SEO. More than 90% of people share videos they’ve watched online4, which means anyone sharing your videos may earn you referral traffic and potential backlinks to your website. If you host your videos on YouTube, you can simply add a relevant link to your website in the video description, or if you host videos on your own website, any video that gets shared is a valuable backlink to your site. In addition to the referral traffic and backlinks, videos improve the user’s experience and increase engagement with your website – both of which improve your site’s search rankings.
4. Articulate Your Value Clearly and Succinctly
In a world of information overload and ever-decreasing attention spans, video can help you quickly and effectively explain your value proposition.
Within seconds, your target audience can understand what your MSP offers, how you’re different, and – most importantly – what pain you’ll solve for that person.
One survey by wyzowl found5 that 68% of people prefer to learn about new products and services by watching a video rather than reading text. Use video to educate your audience in under two minutes!
5. Stay on Top of Social Media
Social media is one of those many marketing levers MSPs struggle to find the time to pull, but it’s necessary – particularly of LinkedIn. Integrating video into your social media strategy is an effective way to grow your presence because the majority of the channels where people watch video are social channels6.
Video enables you to not only get in front of customers on social but maximize the time you have with them. According to Social Media Week7, viewers claim they retain 95% of a message when obtained via video.
Social algorithms also favor types of content that are naturally popular. As video popularity grows – by 2022, online videos will make up more than 82% of all consumer internet traffic8 – the format will continue to rise to the forefront of social media feeds.
Video tends to get more engagement over other types of content on social as well. Tweets with video see 10 times more engagement than those without9, and LinkedIn users are 20 times more likely to share a post with a video than a post without10.
Not a Video Marketing Expert? Don’t Worry – We Are
It’s clear that MSPs stand to benefit from a credibility and sales standpoint by using video in your marketing. If you’re inexperienced with video and need guidance (or someone to just do it for you), Mojo is at your service. We’ve helped MSPs execute effective marketing strategies for over a decade. You can see a few examples of the videos we’ve created for clients below:
If you’re ready to start enhancing your marketing with video, get in touch with us today.